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DTSTART:20190712T143000Z
DTEND:20190712T180000Z
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SUMMARY:Grow Your Individual Donor Base Using Smart Communication
DESCRIPTION:What is smart communication?\n\n\n\nDonor-centered emails\, direct mail appeals\, event invitations\, grant applications\, newsletters (both digital and print)\, social media posts\, annual reports\, websites and giving pages yield much more than communication that doesn't focus on the donor.\n\n \n\nWhat is the simple change that jumped giving to a children's hospital by 1\,000%? Can you actually double giving by sending the same communications to the very same list? Absolutely! You'll hear these true stories\, and you'll learn how.\n\n\n\nIn this 3-hour workshop Tom Ahern will share the secrets behind highly successful fundraising communications\, as researched on three continents.\n\n\n Learn the neuroscience behind donor-centricity\, and why it increases giving so much.\n Learn that channels don't matter\, and that digital and print work together or not at all.\n Learn how to write an effective offer\, using the old-school\, well-proven formula of moral challenge.\n\n \n\nPresenter:\n\nTom Ahern is considered one of North America's leading authorities on donor communications. Each year\, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications. His creative work as a "message strategist" has won repeated major international awards against competitors from Boeing and Disney. \n\n\n\nTom works with dozens of clients nationwide including brand names like the Sierra Club and Save the Children\, as well as hospitals\, universities\, foundations\, and local charities. He is the author of four well-received books on fundraising communications.\n\n\n\nA program of the Nonprofit Trends series. \n\nCancellation/Program Policies:\nWe understand that the new timeframe will not work for everyone's schedule\, and Nonprofit Connect will offer full refunds for anyone who cannot attend due to the new schedule. \n\n\n\nPlease note when registering if you have dietary restrictions. Nonprofit Connect may take photographs or videos at public events\, so we ask that you read our Privacy Policy for more information.\n\n \nParking Instructions:\nKauffman Foundation Conference Center\n\n4801 Rockhill Road\n\nKansas City\, MO 64110\n\n \nRelated Programs:\n\nSecrets from the Other Side: 5 Keys to Corporate Philanthropy - August 21\n\n501(c) Success: The Civic Century with Natalye Paquin\, Points of Light - October 29
X-ALT-DESC;FMTTYPE=text/html:What is smart communication?
\n\n
\nDonor-centered emails\, direct mail appeals\, event invitations\, grant applications\, newsletters (both digital and print)\, social media posts\, annual reports\, websites and giving pages yield much more than communication that doesn&rsquo\;t focus on the donor.
\n \;
\n\nWhat is the simple change that jumped giving to a children'\;s hospital by 1\,000%? \; Can you actually double giving by sending the same communications to the very same list? \; Absolutely! \;You'\;ll hear these true stories\, and you&rsquo\;ll learn how.
\n\n
\nIn this 3-hour workshop Tom Ahern will share the secrets behind highly successful fundraising communications\, as researched on three continents.
\n\n\n - Learn the neuroscience behind donor-centricity\, and why it increases giving so much.
\n - Learn that channels don'\;t matter\, and that digital and print work together or not at all.
\n - Learn how to write an effective offer\, using the old-school\, well-proven formula of moral challenge.
\n
\n \;\n\nPresenter:
\n\n
Tom Ahern is considered one of North America&rsquo\;s leading authorities on donor communications. Each year\, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications. His creative work as a &ldquo\;message strategist&rdquo\; has won repeated major international awards against competitors from Boeing and Disney. \; \;
\n
\nTom works with dozens of clients nationwide including brand names like the Sierra Club and Save the Children\, as well as hospitals\, universities\, foundations\, and local charities. He is the author of four well-received books on fundraising communications.
\n
\nA program of the Nonprofit Trends series. \;
\n\nCancellation/Program Policies:
\nWe understand that the new timeframe will not work for everyone'\;s schedule\, and Nonprofit Connect will offer full refunds for anyone who cannot attend due to the new schedule. \;
\n
\nPlease note when registering if you have dietary restrictions. Nonprofit Connect may take photographs or videos at public events\, so we ask that you read our Privacy Policy for more information.
\n \;\nParking Instructions:
\nKauffman Foundation Conference Center
\n4801 Rockhill Road
\nKansas City\, MO 64110
\n \; \; \;\nRelated Programs:
\n\n\n
LOCATION:Kauffman Foundation Conference Center 4801 Rockhill Road Kansas City\, MO 64110
UID:e.9142.4626
SEQUENCE:3
DTSTAMP:20260528T034955Z
URL:http://business.npconnect.org/events/details/grow-your-individual-donor-base-using-smart-communication-4626
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