BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20210224T190000Z DTEND:20210224T200000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Marketing Analytics 101 DESCRIPTION:You know that you need to measure your marketing campaigns and channels so you can constantly improve. But with big workloads and busy schedules\, what's the best way to spend your time?\n\n \n\nAre there reports or data points that are more distracting than useful? What do you need to setup early in order to measure the impact of your hard work?\n\n \n\nJessica Best and Cody Ward are here to help you answer those questions. They're one-part data visualization and one-part data analysis with a heavy dose of measurement evangelism. Join them for an action packed one-hour webinar where they'll both walk through the process of prioritizing what to measure\, and also share tools and tactics that help make your analytics more actionable.\n\n \n\nParticipants will leave this session knowing:\n\n\n Key metrics to measure (and what you can probably ignore)\n How to set up your campaigns to successfully measure those metrics\n How to read the tea leaves and interpret the data to make better decisions\n\n\nAs a bonus\, all participants will receive a sample reporting template. Whether this is your first time using marketing analytics\, or you're a pro ready for a refresher from industry experts\, this session is for you.\nA program of the Marketing Matters series.\n\n \n\nPresenter:\n \n\nJessica Best\, VP Data-Driven Marketing at Barkley\n\nJessica is a self proclaimed data nerd\, using data from the beginning of a campaign to inform strategy to using data during and after a campaign to measure its impact. At Barkley\, she focuses on customer data\, but regularly gets nosey and digs into client's reporting to help sift out insights from the analytics. She's also taught at universities and marketing conferences around the world.\n\n\n\nCody Ward\, Associate Director\, Analytics at Barkley\n\nCody is a measurement architect who specializes in quantifying campaign engagement\, analyzing results and visualizing data in dashboards and reporting. At Barkley\, he focuses on creating integrated reporting solutions that help clients get a whole brand view of their marketing and customer data.\n\n \nCancellation/Program Policies:\n\nNo refunds will be processed within 3 business days of the program date. No shows will be billed. Nonprofit Connect may take photographs\, screenshots\, or video recordings at public and virtual events\, so we ask that you read our Privacy Policy for more information. Each registration is for one individual. We kindly ask that you do not circulate your webinar link with others who have not registered. X-ALT-DESC;FMTTYPE=text/html:

You know that you need to measure your marketing campaigns and channels so you can constantly improve. But with big workloads and busy schedules\, what'\;s the best way to spend your time?
\n \;
\nAre there reports or data points that are more distracting than useful? What do you need to setup early in order to measure the impact of your hard work?
\n \;
\nJessica Best and Cody Ward are here to help you answer those questions. \;They'\;re one-part data visualization and one-part data analysis with a heavy dose of measurement evangelism. Join them for an action packed one-hour webinar where they'\;ll both walk through the process of prioritizing what to measure\, and also share tools and tactics that help make your analytics more actionable.
\n \;
\nParticipants will leave this session knowing:

\n\n\n\n

As a bonus\, all participants will receive a sample reporting template. Whether this is your first time using marketing analytics\, or you'\;re a pro ready for a refresher from industry experts\, this session is for you.

\nA program of the Marketing Matters series.
\n \;\n\n

Presenter:

\n \;
\nJessica Best\, VP Data-Driven Marketing \;at Barkley
\nJessica is a self proclaimed data nerd\, \;using data from the beginning of a campaign to inform strategy to using data during and after a campaign to measure its \;impact. At Barkley\, she focuses on customer \;data\, but regularly gets nosey and digs into client'\;s reporting to help sift out insights from the analytics. She'\;s also taught at universities and marketing conferences around the world.
\n
\nCody Ward\, Associate Director\, Analytics at Barkley
\nCody is a measurement architect who specializes in quantifying campaign engagement\, analyzing results and visualizing data in dashboards and reporting. At Barkley\, he focuses on creating integrated reporting solutions that help clients get a whole brand view of their marketing and customer data.
\n \;\n

Cancellation/Program Policies:

\n\n

No refunds will be processed within 3 business days of the program date. No shows will be billed. Nonprofit Connect may take photographs\, screenshots\, or video recordings at public and virtual events\, so we ask that you read our Privacy Policy for more information. Each registration is for one individual. We kindly ask that you do not circulate your webinar link with others who have not registered.

\n LOCATION:Your desk! Webinar access registration provided after registration. UID:e.9142.5266 SEQUENCE:3 DTSTAMP:20260528T093431Z URL:http://business.npconnect.org/events/details/marketing-analytics-101-5266 END:VEVENT END:VCALENDAR