Brandwell Partners

Brandwell Partners


Advertising/Graphic Design/MarketingAssociate/Business MemberBoard of Directors

About Us

Helping Brands That Help Improve The Human Condition.

Brandwell Partners was formed in 2018 by Matt Anthony, long-time CEO and current Chairman Emeritus of VMLY&R; Jan Creidenberg, Executive Chair for Argentum Medical and former VP of the global infection prevention business unit at BD/CareFusion; and Brad Lang, former agency principal and brand strategist for leading Fortune 500 brands and not for profit organizations.

Matt, Jan, and Brad established Brandwell Partners as a socially-conscious boutique firm with a central mission to "improve brands that help improve the human condition. " Brandwell chooses to work with clients and organizations that make a genuine, positive impact on lives, communities, and the world.

Brandwell Partners helps brands identify their primary and differentiating rational brand attributes, and each brand's more powerful and evocative emotional brand attributes to build on their promise of improving lives.

In addition to the leadership team's deep and relevant experience, the firm has worked closely with Children’s Mercy Hospital, EcoVEssel, Innovia, the Harry S. Truman Presidential Library, Zahner, and the United States Department of Defense.


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