New to the marketing hat? Here&rsquo\;s what&rsquo\;s important.
\n \;\n\nIf you&rsquo\;ve been handed your organization&rsquo\;s marketing responsibilities (among the other hats you&rsquo\;re wearing) and feel like your week is consumed by endlessly inventing new social media posts\, this three-hour interactive bootcamp is built for you.
\nWhether your mission depends on attracting \;donors\, volunteers\, or association members\, today&rsquo\;s shifting funding climate and AI-driven search landscape mean you can no longer afford scattered tactics and chasing \;vanity metrics.
\nYou&rsquo\;ll learn how to stop spreading yourself too thin\, repurpose a single authentic story across multiple channels using practical AI tools\, and make sure both humans and AI platforms can find and trust your organization.
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\nBring your smartphone and laptop for live peer audits of your AI brand visibility and website and walk out with a clear roadmap you can use immediately.
By the end of this three-hour bootcamp\, participants will be able to:
\n\n&bull\; \;Prioritize channels and repurpose content efficiently \;to cut low-return busywork\, map core organizational stories across Owned\, Earned\, and Paid channels\, and use AI tools to speed up content planning without sacrificing human authenticity.
\n\n&bull\; \;Strengthen brand and AI search visibility \;by pairing distinctive human storytelling with the third-party trust signals that AI engines use to recommend organizations to prospective donors\, volunteers\, and members.
\n\n&bull\; \;Eliminate website\, mobile\, and email conversion friction \;that keeps people from finding\, trusting\, and choosing you for donations\, volunteer opportunities\, and membership. \;
\n\n&bull\; \;Prove marketing impact to leadership and the Board \;by replacing vanity metrics like social likes and inflated email open rates with a simple scorecard tracking Return on Investment (gifts\, dues\, sponsorships) and Return on Objective (volunteer sign-ups\, member retention\, clients served).
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\nAbout the Presenter
\nJeff \;Randolph is Chief Marketing Officer at \;EAG Advertising &\; Marketing\, a 2026 KC Chamber Top 10 Small Business of the Year and KC Business Journal Champion of Business. A former national nonprofit and professional association CMO\, longtime Avila University MBA adjunct professor\, and TEDx Editor&rsquo\;s Pick speaker\, \;Jeff \;brings more than 30 years of experience helping \;nonprofit \;teams focus on the marketing strategies\, AI \;visibility\, and metrics that actually move the mission forward.
\nCancellation/Program Policies:
No refunds will be processed within ten business days. No-shows will be billed. Please note if you have dietary restrictions when registering. Nonprofit Connect may take photographs or videos at public events\, so we ask that you read our \;Privacy Policy \;for more information.
\n LOCATION:Nonprofit Connect 1703 Wyandotte Drive Suite 100 Kansas City MO 64108 UID:e.9142.12702 SEQUENCE:3 DTSTAMP:20261028T223930Z URL:https://business.npconnect.org/events/details/marketing-101-what-every-nonprofit-should-know-12702 END:VEVENT END:VCALENDAR