Data that Drives Email Marketing Relevance and Revenue

Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But, has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.

Presenter Jessica Best will speak to determining if/which of your data is ready to power your email marketing program and drive donations and donor engagement.  Plus, she’ll give you tips on integrating multiple data sources, from easy plug-ins to robust data power tools.

A program of the Marketing Matters series.

Presenter:

Jessica is the Director of Data-Driven Marketing at Barkley and acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's led trainings and spoken in front of audiences from a dozen to over 1200 people from Las Vegas to New York City to SXSW Interactive in Austin and the University of Barcelona.
 

Parking Information:

Nonprofit Connect is located in the KCPT building under the big red tower. Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street.
 

Cancellation Policy:

No refunds will be processed within 3 business days of the program date. No shows will be billed.
 

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