What is smart communication?
Donor-centered emails, direct mail appeals, event invitations, grant applications, newsletters (both digital and print), social media posts, annual reports, websites and giving pages yield much more than communication that doesn’t focus on the donor.
What is the simple change that jumped giving to a children's hospital by 1,000%? Can you actually double giving by sending the same communications to the very same list? Absolutely! You'll hear these true stories, and you’ll learn how.
In this 3-hour workshop Tom Ahern will share the secrets behind highly successful fundraising communications, as researched on three continents.
- Learn the neuroscience behind donor-centricity, and why it increases giving so much.
- Learn that channels don't matter, and that digital and print work together or not at all.
- Learn how to write an effective offer, using the old-school, well-proven formula of moral challenge.
Tom Ahern is considered one of North America’s leading authorities on donor communications. Each year, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications. His creative work as a “message strategist” has won repeated major international awards against competitors from Boeing and Disney.
Tom works with dozens of clients nationwide including brand names like the Sierra Club and Save the Children, as well as hospitals, universities, foundations, and local charities. He is the author of four well-received books on fundraising communications.
A program of the Nonprofit Trends series.