For nonprofit pros with more to do than look at marketing analytics all day, this session cuts right to the important parts. When you wear many other hats, you may have given programs like Google Analytics a quick glance before being overwhelmed. This three-part series will help you understand how to read, understand, and act on critical marketing data from your website, social media, and email platforms.
The course is structured in three, virtual, one-hour segments so you can dive deeper and understand how to interpret data on each area:
- June 2: Web Analytics
- June 9: Email Analytics
- June 16: Social Media Analytics
A common complaint among nonprofit marketers who wear many hats is how to prioritize their work. Using a combination of case studies and exercises, you'll put marketing analytics to the test to understand, prioritize, report, and take action. Following each week of the course, participants will have an opportunity to dive in to your own data and return with questions. When we're done, you'll know:
- What analytics can tell you, defining basic terms.
- How to interpret the numbers to understand your audience.
- Which marketing tactics are paying off and which are wasting your time.
- How to give proper credit to which campaign elements work and which can be cut.
- How to communicate ROI & campaign success to management and boards.
- Understand how to interpret analytic data from multiple sources
- Propose solutions to issues arising from marketing analytics data
- Communicate analytics results to management/board
Jeff Randolph, EAG Advertising & Marketing
- When Jeff sees marketing data, he gets positively giddy. He has found creative, yet data-driven ways to give the 'big brand experience' to small businesses and nonprofit clients throughout his career. He has led that charge as Chief Marketing Officer at both Camp Fire National Headquarters and ARMA International, and now serves in that capacity for nonprofit, small business, and growth-minded entrepreneur clients at EAG Advertising & Marketing.
He earned his marketing-focused MBA at Avila University in Kansas City and continues to teach in the program as an adjunct professor. He is also a 4-time chapter president of the award-winning Kansas City chapter of the American Marketing Association.
So that we can serve you better, we want to understand who is in the room. You will be asked two demographics questions as you register for this event. We will never share your individual information, and we will only report on demographics in aggregate. Any questions or comments? Contact us at firstname.lastname@example.org.