One of the biggest challenges that nonprofit organizations identify is increasing public awareness. Nonprofit marketing is a multi-faceted effort that is constantly changing as attention spans shorten and new apps roll out. Communicating your organization’s story requires both sides of the brain, all hours in the day, and can often fall to one person.
The Mission Marketing Institute is a 3-session, hands-on learning opportunity that builds basic marketing skills, introduces advanced techniques, and allows marketing staff to focus time on communication strategy.
Local topic experts from area nonprofits and businesses will guide each session. Each session includes instruction combined with time to work on and create your own organization’s actual materials. Participants will also benefit from connecting with and learning from a peer community of nonprofit marketing professionals.
Topics Include:
- Communication Strategy
- Website Design & SEO
- Data Analytics
- Social Media & Video Strategy
- Email Marketing
- Media Relations
- Successful Case Studies
Structure:
- The institute consists of three weekly sessions from 8:15 AM - 4:00 PM on the following Thursdays: June 4, June 11 and June 18.
- Only one participant per organization.
- Each session includes nonprofit experts and experienced business leaders who bring hands-on, real-life experience to the topics.
- Sessions will be held at Nonprofit Connect, 125 E. 31st Street, Kansas City, MO 64108.
- Attendance is limited to 20 participants.
- Registration fee includes all materials, meals and snacks.
- Cost: $350.
Guidelines:
Participants must –
- Be a paid employee of a nonprofit organization
- Be a Nonprofit Connect member
- Commit to attending all of the three sessions in full
Cancellation/Program Policies:
No refunds will be processed within 7 business days of the program date. No shows will be billed. Please note when registering if you have dietary restrictions. Nonprofit Connect may take photographs or videos at public events, so we ask that you read our
Privacy Policy for more information.
Parking Instructions:
Nonprofit Connect is located in the KCPT building under the big red tower. Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Do not park in spaces marked AKC in the west side of the lot. Use caution when crossing the street.