Strategic Partnerships in Action: Maximizing Value and Mitigating Risks for Associations

In this practical session, explore the critical decision-making process behind forming strategic partnerships versus tackling objectives independently. Led by a seasoned executive and consultant with extensive experience in the association sector, participants will gain a deep understanding of how to evaluate potential partnerships effectively. We will discuss the inherent risks and rewards, providing you with a framework to assess whether a partnership aligns with your organization's goals. The session will include specific examples from the speaker’s career, illustrating successful outcomes and lessons learned from less favorable experiences. We will also explore the governance implications of partnerships. Whether you're considering a new partnership or reevaluating an existing one, this presentation will equip you with the tools needed to make informed, strategic decisions that can propel your association forward. Objectives and/or Take-aways for the audience: Discuss the risks and rewards of partnerships and how to evaluate opportunities Learn from examples, both successful and not Examine navigating association governance when forming and executing partnerships