Virtual Program: 8 Essentials of Great Email Marketing in 2026

Email marketing rocks the highest return on investment of any medium, earning more than $20 for every $1 you invest. That is, if you’re doing it right.

Are you getting a 20x ROI on your email marketing efforts? 
 
Design and copywriting for email marketing is… quirky. It’s not like web design or postcard copy. But if you can learn to bend it to your will… The payoff is worth it.
 
This session will teach you the frustrating funk of email marketing creative AND show off some of what the email channel does better than any other: how to use data to make it really work.

What you'll learn: 
 

• What email marketing is best at (and 1 thing it doesn't do very well)
• The anatomy of effective email marketing design and layout in 2026 (and why it works)
• Common content mistakes even savvy email marketers (still) make
• A peek at trends that work in email marketing in today’s inbox with examples from organizations you’ll recognize

Presenter:

Jessica Best, owner of BetterAve,  is one part massive email marketing nerd and one part permission-marketing evangelist. She’s stimulated ROI in customer—and data-driven marketing for a diverse clientele, including KCUR, KC PBS, Water.org, Ronald McDonald House KC, IFOPA, Greater KC Community Foundation, KC Sports Commission, Big Brothers Big Sisters, Water.org, Hallmark Baby, At Home, and Boulevard Brewing Company, and many more.

In 2016, she was rated in the top 50 Awesome Marketing Women to follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year. In 2018, she was named one of DMNews magazine’s 40 Under 40, honoring the best and most accomplished marketers in the industry under 40. Jessica also sits on the Nonprofit Connect Board. 

Cancellation/Program Policies: No refunds will be processed within 7 business days of the program date. No shows will be billed. Nonprofit Connect may take photographs, screenshots, or video recordings at public and virtual events, so we ask that you read our Privacy Policy for more information. Each registration is for one individual.