Webinar: Communicating with Donors During COVID-19
Date and Time
Wednesday Apr 15, 2020
2:00 PM - 3:00 PM CDT
Location
Your desk! Webinar access instructions provided after registration.
Fees/Admission
Free for Members
$15 - Nonmembers
Contact Information
Noreen Bridgham, Director of Programming
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Description
Nonprofits are facing tough choices right now. Keep asking for support? How much is too much? What do our donors need to hear from us in this moment?
This webinar from M&C can help. See real-time, real-world examples of how the M&C team is editing appeals, campaigns and engagement pieces. Come prepared with your own COVID-19 communication questions so Monica and Merritt can help you out.
Planned topics for discussion include:
- Striking the right tone and avoiding being tone deaf
- Positioning your organization as prepared to weather the months ahead
- How much is too much emphasis on the crisis
- Evaluating your website and social channels for language and graphics tweaks
- Messaging suggestions for appeals and cultivation
Find out which communication strategies are working to keep donor confidence high ? and keep fundraising afloat in such a quickly evolving environment.
Presenters:
Merritt Neil is the President/Principal of M&C, a Kansas City marketing communications firm. As a direct marketing strategist, copywriter and trainer, she specializes in providing measurable results for clients through a range of marketing channels, print and digital. She regularly consults and writes for both for-profit and nonprofit national organizations.
Merritt serves on the faculty at Rockhurst University, where she developed and teaches the Marketing and Technology Trends course. She is past president of the Kansas City Direct Marketing Association. KCDMA named Merritt "Direct Marketer of the Year" in 2012. Merritt currently serves on the Board of Directors at Nonprofit Connect and the Kansas City Direct Marketing Education Foundation.
Monica Tiffany is the Creative Director/Principal of M&C and specializes in developing effective communications strategy for companies and organizations. She has written for Shriners Hospitals for Children, National Geographic, Susan G. Komen for the Cure and the American Red Cross, to name a few. As a professional creative director and copywriter, she speaks to both local and national audiences about copywriting, messaging and creative strategy.
Monica served as VP of Marketing and Communications for the Association of Fundraising Professionals - Greater Kansas City Chapter. She is a member of the Reach Out and Read KC Community Council and a member of the Mid-America Charitable Gift Planners Board of Directors.
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