This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
Speaker Jay Love will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. You will see examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Tuesday Apr 7, 2015
12:00 PM - 1:00 PM CDT
Tuesday, April 7, 2015
Noon - 1:00 PM
Webinar
This is a Nonprofit Connect members-only webinar. No charge.
Registered participants will receive webinar instructions via email.
Noreen Bridgham
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