Digital Marketing Manager

Position Overview: The Kansas City Symphony is seeking an experienced and creative Digital Marketing Manager to lead the Symphony’s digital presence across multiple platforms. The ideal candidate will be passionate about music and capable of driving audience engagement through social media, email campaigns, video content, mobile app communications, and other emerging digital channels. This individual will play a critical role in telling the Symphony’s story, attracting diverse audiences, and expanding our digital footprint.
 
Key Responsibilities:

• Social Media Management & Monitoring:

Develop, implement, and manage strategic social media marketing campaigns across Facebook, Instagram, X, Threads, TikTok, and other emerging platforms. Utilize social media management and monitoring tools to schedule content, engage with audiences, track audience sentiment, and optimize future content by platform to maximize performance.
 

• Email Marketing Campaign Creation

Lead the development and execution of targeted email campaigns, including newsletters, event promotions, and automated campaigns to action/interest-based segments.

• Mobile App Management

Create and maintain an engagement strategy for the Symphony’s brand-new mobile app, producing regular and targeted push notifications, in-app communications, and exclusive content. Oversee the Symphony’s in-app membership program to develop targeted promotions and bolster audience engagement.
 

• Content Creation & Management

Collaborate with the creative team to produce high-quality content that highlights the Symphony’s concerts, events, and community engagement initiatives. Serve as a co-owner of the Symphony’s digital asset management tool, Brandfolder.
 

• Copywriting & Storytelling

Craft compelling, audience-driven copy for digital platforms, including social media, email campaigns, blog posts, and event listings. Work closely with internal teams to ensure cohesive messaging across all marketing channels.

• Platform Monitoring & Reporting

Track social media, email, and app performance metrics, gathering insights to optimize engagement and conversions. Provide regular reports to the Group Director of Digital Marketing, offering insights and recommendations based on data.
 

• Audience & Platform Trends

Stay informed of the latest digital marketing trends, tools, and technologies. Proactively implement new strategies and tactics to keep the Symphony at the forefront of digital marketing innovation.
 

• Collaboration & Communication

Collaborates with the Group Director of Digital Marketing & Chief Marketing and Experience Officer on the development of the digital marketing strategy in alignment with the overall marketing strategy and KCS vision and objectives.
 
Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Experience: 3+ years of proven experience in digital marketing, social media management, email marketing, or mobile app marketing.
• Skills:
  • Expertise in managing social media platforms (Facebook, Instagram, Twitter, Threads, TikTok) and emerging channels.
  • Proficiency with social media monitoring tools and content management systems.
  • Email Development experience, including Campaign Management and Marketing Automation.
  • Excellent storytelling, copywriting, and content creation skills, with an ability to craft messaging and content for diverse, intergenerational audience segments.
  • Knowledge of video production and multimedia content strategy.
  • Strong communication skills, with the ability to effectively communicate progress, results, and recommendations to stakeholders at all levels.
  • Ability to adapt to a fast-paced environment and handle multiple projects simultaneously.
  • Passion for the arts and music, with an understanding of the cultural landscape of Kansas City.
• Preferred Qualifications:
  • Experience in the nonprofit arts sector.
  • Knowledge of classical music or previous work experience with performing arts organizations.
  • Experience in mobile app management.
  • Proficiency with Adobe Creative Suite.