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PROOF Positioning is a market research firm that specializes in emotional data. Nonprofits are an emotion-based business. People give, volunteer and connect with you based on emotions – and emotional data is all we do at PROOF.
Through our nonprofit research capabilities, we can help you have a clear understanding of your donors’ emotional motivations. By answering your most “burning” questions through PROOF you will be able to:
Effectively manage and personalize your donor’s journey
Create meaningful market segmentations unique to your organization
Understand what messages to send using which mediums
Personalized insights to your organization you can turn into increased revenue
Our Emotional Data Research Firm will help you find out what you’re missing and get the answers to the questions that are keeping you from raising more money tomorrow and keeping your organization from reaching its highest potential.