Website Makeover: From Blah to Brand-tastic!

This session is a part of our virtual Marketing Series.

Is your website stuck in the past? This virtual, 1-hour session will be your website's superhero origin story!

Unleash Your Brand Power:

• Brand Identity 101: Learn how your logo, colors, fonts, and overall vibe work together to create a cohesive brand experience.
• Know Your Audience: Identify your target audience (and their #2 and #3 buddies!). This is who you're designing for, so let's make sure they feel welcome!
• Clarity is King: Does your website clearly communicate who you are and what you do? We'll craft a message that resonates with your audience.

Craft a User-Friendly Experience:

• Navigation: Let's make your website as easy to navigate as your favorite pair of slippers. No more getting lost in the click-hole!
• Content is King (But Organization is Queen): Is your content organized in a way that's clear, concise, and keeps visitors engaged?

Accessibility for All:

Did you know websites need to be accessible to everyone, including people with disabilities? It's not just the law (we'll talk about the shocking rise in ADA lawsuits!), it's also the right thing to do. We'll cover:

• What is ADA Compliance? We'll break down the basics and explain why it matters.
• Building a Website Everyone Can Use: Learn about front-end and back-end code, alt tags, and other accessibility essentials.
• The Power of an Accessibility Statement: We'll show you how to create a clear statement that demonstrates your commitment to inclusion.
• The Right Way to Do It: Avoid the pitfalls of quick-fix plugins and learn how to build a website that's accessible from the ground up.

Bonus! Did you know a more accessible website can actually boost your SEO? We'll connect the dots and show you how a user-friendly experience benefits everyone.

By the end of this workshop, you'll be equipped with the knowledge and tools to transform your website from a clunky relic to a brand-tastic masterpiece!

Martina Ramirez, In the early 2000s, Martina started her career working in advertising agencies creating websites and digital/graphic design. As a female minority navigating the tech field, breaking through wasn't easy! But every challenge fueled her passion for building genuine client connections. 

 These days, Martina's all about forging strong, honest relationships. She dives deep into her clients' business needs and navigates the digital world alongside them. It’s not just a win for her—it’s a win-win that boosts both her clients' success and Martina herself.
 

Cancellation/Program Policies: