Senior Marketing Manager (non-profit)

Job Title: Senior Marketing Manager (non-profit)
Hours: Full-time position
Comp Range: $62,000-$75,000, commensurate with experience
Reports to: Chief Executive Officer (CEO)
Benefits: Health benefits, paid time off, holidays, and professional development opportunities
 
About Us
Kansas City Friends of Alvin Ailey (KCFAA) uses the power of dance and arts education to transform the lives of young people and strengthen our community. Through programs, performances, and partnerships, we create meaningful impact both in the studio and beyond.
 
The Opportunity
We are seeking a Senior Marketing Manager who is equal parts strategist and doer. This is a hands-on leadership role responsible for shaping KCFAA’s marketing direction while executing high-impact campaigns that help drive attendance, participation, and donor engagement. You will manage a Marketing Coordinator and collaborate across teams, but you will also stay close to the work by planning, writing, building, launching and measuring campaigns that bring our mission to life.
 
What You Will Do
Lead Strategy & Campaigns

• Develop and execute an annual marketing plan aligned with programming and development fundraising goals.
• Collaborate with program staff to create content for promotions.
• Lead key campaigns for performances, events, and major initiatives
• Identify high-impact opportunities within budget

• Supervise and support a Marketing Coordinator
• Delegate day-to-day tasks while maintaining quality and consistency
• Foster a collaborative, creative team environment

• Oversee and contribute to:
  • Email & Digital marketing campaigns
  • Social media strategy and content
  • Website updates and user experience
• Write and edit compelling content for campaigns, donors, and community storytelling

• Increase attendance and participation across programs
• Build connections with diverse Kansas City communities
• Strengthen KCFAA’s visibility as a cultural leader

• Partner with Development on donor communications and campaigns
• Create materials that support sponsorships and fundraising events

• Monitor campaign performance and audience insights
• Use data to refine strategies and improve results

• 4–7 years of marketing experience (nonprofit or arts preferred)
• Experience managing or mentoring others (formal or informal)
• Strong writing and storytelling skills
• Ability to balance strategy with hands-on execution
• Experience with email & digital marketing, social media, and analytics tools
• Experience with Canva or basic design tools (Adobe Creative Suite a plus)
• Experience with website platform/design tools (WordPress a plus)
• Strong organizational skills and ability to manage multiple priorities
• Experience with paid social media campaigns and audience targeting.

• Experience in nonprofit, arts, education, or youth development organizations.
• Experience supporting fundraising campaigns, events, or donor engagement initiatives.
• Photography and/or videography skills

• Lead marketing for a mission-driven, community-centered arts organization
• Opportunity to shape the voice and visibility of a respected cultural institution
• Creative, collaborative work environment
• The chance to make a meaningful impact through the arts

• Occasional evening and weekend work required for performances and events
• Flexible in-office work structure based on organizational needs

How to Apply
KCFAA is an equal opportunity employer and encourages candidates from diverse backgrounds to apply.

Submit your resume and a cover letter, with 3 recommendation contacts, highlighting your experience and interest in the role to KCFAA Careers, careers@kcfaa.org.