Marketing Communications Manager

The marketing communications manager oversees the work of St. Andrew’s communications team to ensure St. Andrew’s connects with and spurs action among current members, visitors, potential new members, and the greater community through in-person, print, and digital communications. This is a part-time position, 30 hours a week, reporting to the associate rector.
 
Duties & Responsibilities

• Project & Team Management
  • Build the annual marketing communications plan and campaign schedule, including setting goals, strategies, tactics, and budget.
  • Work with the communications team to execute the plan across St. Andrew’s platforms, including print materials, website, social media, and in-person.
  • Oversee content for St. Andrew’s platforms (in-person, print, website, and social media), including seasonal campaigns, weekly communications, and event promotions.
  • Manage marketing programs to achieve goals related to engagement, stewardship, membership development, and community awareness of the church’s impact. Collaborate with cross-functional teams and volunteers to ensure programs are prioritized, run smoothly, and executed on deadline.
  • Monitor progress and report on key performance indicators to assess the effectiveness of marketing strategies. Revise strategies based on data analysis.

• Brand Management
  • Conduct research necessary to understand the church’s target audience—demographics, psychographics, behaviors, needs/problems, goals/aspirations, and communication preferences.
  • Develop and maintain a clear, compelling, and consistent brand narrative that reflects the essence of our church and the value derived from engaging with it.
  • Ensure all printed and digital materials are consistent in design and content with St. Andrew’s brand.
• Content Creation
  • Serve as the primary writer for a wide range of content, including articles and press releases, emails, blog posts, website copy, marketing materials, and social-media posts focusing on benefits-oriented brand messaging.
  • Create engaging and emotionally resonant stories that connect with our audience and build brand awareness, loyalty, and engagement.
  • Use storytelling to differentiate our brand and the role the church can play in spiritual growth leading to an increased sense of purpose, peace, compassion, resilience, and respect for others’ dignity.
• Website Management
  • Enhance the website user experience by developing intuitive navigation, intentional user journeys, and clear calls-to-action.
  • Ensure the website is consistently updated with accurate and relevant content, and oversee redevelopment of the e-newsletter to integrate with the website.
  • Ensure website performance is optimized for various devices and browsers. Implement SEO optimization and track critical website data to evaluate results and overall effectiveness to support member engagement and acquisition.

• Quality Assurance
  • Edit and proof communication materials to ensure they are error-free and meet St. Andrew’s quality standards.
• Data Management and Analysis
  • Gather, analyze, and report data from Google Analytics, Constant Contact, Facebook Insights, YouTube analytics, and other sources to measure the effectiveness of the website, emails, social media, and weekly worship videos in generating awareness, engagement, and new-member acquisition.

• Supervision and Liaison Responsibilities
  • Supervise communications team members (digital evangelist and integrated marketing designer) and lead communications team meetings.
  • Serve as the staff liaison to the Communication Commission, a parish advisory group. Set the agenda for commission meetings, share progress and needs, and incorporate the group’s feedback to strengthen communication ministries.
  • Participate in all-staff, Communication Commission, and other relevant meetings.

• Preferred: Christian faith, desire to help others grow spiritually, and interest in The Episcopal Church.
• College degree in marketing, communications, or a related field. Relevant work experience may be substituted.
• Experience in social-media platforms and website management systems.
• Outstanding skills in project management, problem-solving, and organizing.
• Outstanding skills in written and oral communication, including strong copywriting and editing.
• Strong interpersonal skills and a collaborative, task-oriented work style.
• Ability to work with a diverse parish population.
• Proficiency in Adobe Creative Suite and Microsoft Office.